KyoMel / Yogyakarta, Indonesia

Term 034034 / 344

The 3 Vs(Data Engineering)

Month
August 2025
Day
5
Source
2025/august-term.md

Definition:

The 3 Vs are the fundamental characteristics that define Big Data challenges in data engineering:

  • Volume - The amount/size of data
  • Velocity - The speed of data generation and processing
  • Variety - The different types and formats of data

Example:

  • Volume
• Netflix: 15+ billion hours of content watched monthly
• Facebook: 4+ petabytes of data generated daily
• Walmart: 2.5 petabytes of customer transaction data per hour
  • Velocity
•• Twitter: 500+ million tweets per day (real-time processing)
• Stock Trading: Millions of transactions per second
• IoT Sensors: Continuous data streams from smart devices
  • Variety
• Structured: SQL databases, CSV files
• Semi-structured: JSON, XML, logs
• Unstructured: Images, videos, emails, social media posts

Real-World Scenario E-commerce Platform (Amazon):

  • Volume: Billions of product searches and purchases
  • Velocity: Real-time recommendation updates during browsing
  • Variety: User profiles, product catalogs, reviews, images, clickstreams

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